Researching a Recent film

Institutions & Audiences: The Film Industry

1. Film: Hunger games ( Released 23^rd March 2012 )

2. Production

• The idea originally came from a young adult novel written by American television writer and novelist Suzanne Collins. The inspiration to write The Hunger Games came from channel surfing on television. On one channel she observed people competing on a reality show and on another she saw footage of the invasion of Iraq where hence the book was formed.
• Genre: Action/Adventure/Science Fiction.
• Budget: $78,000,000 (estimated)
• Production Companies: Color Force, Larger Than Life Productions, Lionsgate and Ludas Productions
• Director Gary Moss
  

3. Distribution

• The main distributor was Lions Gate, but had many others who helped distribute the film in other countries like Warner Bros, Studio Canal and independent films.
• Released 23^rd March 2012.
• Lionsgate’s adaptation defeats good weather to record the year’s highest debut to date and the best ever UK debut for distributor Lionsgate.
• Marketing strategies: To make sure it was a success Lions Gate used platforms such as Facebook, Twitter, Tumblr and Youtube to target their fans. The apps they released allows fans to engage with the film before it was released. Next they kicked off activity to allow for advanced bookings, which started in August 2011. Fans were given access to The capitol which had sneak peaks of contents which also enabled visitors to create ID cards for the Panem world, 800,000 ID cards were created. The official movie posters was cut up into 100 pieces and places around the web where fans were challenged to find clues on Twitter to discover the pieces of the poster. They also made sure the premier was streamed live via Yahoo in the US. The more traditional marketing was also pretty impressive and included over 50 front covers of various magazines and advertising on over 3,000 outdoor spaces.
• The soundtrack for "The Hunger Games" is No. 1 in its first week of release, selling 175,000 units, according to Billboard. It's the first soundtrack featuring various artists to hit No. 1 since November 2009, when "The Twilight Saga: New Moon" went to No. 1.
• The first single from the film's companion album, "Safe & Sound" by Taylor Swift featuring The Civil Wars, was released on December 23, 2011.[47] It reached number one on the iTunes overall charts in 12 hours
• Created merchandise like Clothings, Mugs, Stickers etc.
  

4.Exhibition

• Box Office: $463,693,939 Worldwide
• Can view at IMAX not just the cinema (4137 Screens)
• Can download a free game through Itunes on Hunger Games
• Was Streamed live via Yahoo when it was released in the US.