Battleship

PRODUCTION


Used synergy as it was made based on the original game of battleship created by Hasbro.


Genres - Science Fiction. Appeals to a Wide/MainStream Audience.


Horizontal integration, Universal pictures controls all stages of the film making process, all the profit goes back to Universal Studios, which is one if the six major hollywood studios.


The film had a high budget of $200 million

High profile actors, Taylor Kitsch, Alexander Skarsgard, Brooklyn Decker, Rihanna and Liam Neeson








What marketing strategies were used to promote the film Battleship? DISTRIBUTION


Released the 11th of April 2012 in the easter holidays
Saturated release = wide scale release all at the same time. Shown in 416 UK Cinemas

Has an official website which can connect to different countries where its distributed

Has a Facebook game you can play and can download a Facebook timeline image

Can download wallpapers and icons

Has a twitter wallpaper you can also download

Teaser Trailers were released before the film

Marketing trailers where more information is given away giving a teaser but still a lot to be contemplated with.

Launch trailer which gave the audience the most information about the film just before its released.

All of these trailers are used to target its audiences by giving a sense of the films narrative, genres and USB ( unique selling point )

Posters were created to help advertise the film, all different posters kept the same continuity with the same colours and fonts. The actor is displayed at the top to get the audiences attention about this mainstream global actor. It also says transformers so the target recognizes it as know what type of film it will be. Transformers was very successful so the target audiences will immediately think this film must be good.

The film has used synergy as the film is based on the original game which is very popular globally which they have used and have based it on so people will be more interested as they have a rough idea what the film will be based on. Its uses of different technologies when advertising the film is meaning they are using technological convergences like Web 2.0 in which audiences can be presented and interact with the film Battleship.

How can you consume the film? EXHIBITION

The film will be available to buy after its released at the cinema on websites such as Amazon and Play where you can have an alert set up to when it is available. You can also watch it on websites such as Lovefilm as soon as the DVD is released where you will be able to stream the film via computer or through consoles such as ps3 which is an example of technological convergences where a games console was traditionally for games but now has been converged with new technologies with the internet. It will also be on Netflix where you can stream the film via internet.