Warp X

Warp X harnesses cutting edge digital technology and low budget production methods to make high value movies that can reach cinema audiences across the world. Warp X harnesses cutting edge digital technology and low budget production methods to make high value movies that can reach cinema audiences across the world. 






Warp X is part of Warp's digital slates, where they produce


records also.


Some of their Box office successes;


- Four Lions shown in 115 cinemas in its in initial stages but


grew to 200  by optimum releasing further in because of the


popularity it got. As of August 2012 the film made 2.9 million at


the UK box office.








Warp X has recently produced make a film in 2011 called 


Tyrannosaur, this film wasn't however a box office success. Its 


Budget was £750,000 where it only made £244,563, it did


however win a BAFTA, and nearly won 30 awards and was


nominated for over 40. It was only displayed on 37 screens within


the UK which shows they had little money to spend for the


exhibition of the film.






Warp x appeals tries to appeal to an British audience by creating


a moving storyline relating to British culture. However this style 


of film would not appeal to me as i see it to be too dramatic and


depressing

Working Title Powerpoint

Battleship

PRODUCTION


Used synergy as it was made based on the original game of battleship created by Hasbro.


Genres - Science Fiction. Appeals to a Wide/MainStream Audience.


Horizontal integration, Universal pictures controls all stages of the film making process, all the profit goes back to Universal Studios, which is one if the six major hollywood studios.


The film had a high budget of $200 million

High profile actors, Taylor Kitsch, Alexander Skarsgard, Brooklyn Decker, Rihanna and Liam Neeson








What marketing strategies were used to promote the film Battleship? DISTRIBUTION


Released the 11th of April 2012 in the easter holidays
Saturated release = wide scale release all at the same time. Shown in 416 UK Cinemas

Has an official website which can connect to different countries where its distributed

Has a Facebook game you can play and can download a Facebook timeline image

Can download wallpapers and icons

Has a twitter wallpaper you can also download

Teaser Trailers were released before the film

Marketing trailers where more information is given away giving a teaser but still a lot to be contemplated with.

Launch trailer which gave the audience the most information about the film just before its released.

All of these trailers are used to target its audiences by giving a sense of the films narrative, genres and USB ( unique selling point )

Posters were created to help advertise the film, all different posters kept the same continuity with the same colours and fonts. The actor is displayed at the top to get the audiences attention about this mainstream global actor. It also says transformers so the target recognizes it as know what type of film it will be. Transformers was very successful so the target audiences will immediately think this film must be good.

The film has used synergy as the film is based on the original game which is very popular globally which they have used and have based it on so people will be more interested as they have a rough idea what the film will be based on. Its uses of different technologies when advertising the film is meaning they are using technological convergences like Web 2.0 in which audiences can be presented and interact with the film Battleship.

How can you consume the film? EXHIBITION

The film will be available to buy after its released at the cinema on websites such as Amazon and Play where you can have an alert set up to when it is available. You can also watch it on websites such as Lovefilm as soon as the DVD is released where you will be able to stream the film via computer or through consoles such as ps3 which is an example of technological convergences where a games console was traditionally for games but now has been converged with new technologies with the internet. It will also be on Netflix where you can stream the film via internet.

Researching a Recent film

Institutions & Audiences: The Film Industry

1. Film: Hunger games ( Released 23^rd March 2012 )

2. Production

• The idea originally came from a young adult novel written by American television writer and novelist Suzanne Collins. The inspiration to write The Hunger Games came from channel surfing on television. On one channel she observed people competing on a reality show and on another she saw footage of the invasion of Iraq where hence the book was formed.
• Genre: Action/Adventure/Science Fiction.
• Budget: $78,000,000 (estimated)
• Production Companies: Color Force, Larger Than Life Productions, Lionsgate and Ludas Productions
• Director Gary Moss
  

3. Distribution

• The main distributor was Lions Gate, but had many others who helped distribute the film in other countries like Warner Bros, Studio Canal and independent films.
• Released 23^rd March 2012.
• Lionsgate’s adaptation defeats good weather to record the year’s highest debut to date and the best ever UK debut for distributor Lionsgate.
• Marketing strategies: To make sure it was a success Lions Gate used platforms such as Facebook, Twitter, Tumblr and Youtube to target their fans. The apps they released allows fans to engage with the film before it was released. Next they kicked off activity to allow for advanced bookings, which started in August 2011. Fans were given access to The capitol which had sneak peaks of contents which also enabled visitors to create ID cards for the Panem world, 800,000 ID cards were created. The official movie posters was cut up into 100 pieces and places around the web where fans were challenged to find clues on Twitter to discover the pieces of the poster. They also made sure the premier was streamed live via Yahoo in the US. The more traditional marketing was also pretty impressive and included over 50 front covers of various magazines and advertising on over 3,000 outdoor spaces.
• The soundtrack for "The Hunger Games" is No. 1 in its first week of release, selling 175,000 units, according to Billboard. It's the first soundtrack featuring various artists to hit No. 1 since November 2009, when "The Twilight Saga: New Moon" went to No. 1.
• The first single from the film's companion album, "Safe & Sound" by Taylor Swift featuring The Civil Wars, was released on December 23, 2011.[47] It reached number one on the iTunes overall charts in 12 hours
• Created merchandise like Clothings, Mugs, Stickers etc.
  

4.Exhibition

• Box Office: $463,693,939 Worldwide
• Can view at IMAX not just the cinema (4137 Screens)
• Can download a free game through Itunes on Hunger Games
• Was Streamed live via Yahoo when it was released in the US.